27%
Stat 127% of calls to home services businesses are not answered, according to Invoca's analysis of calls on its platform.
What it means: About one in four people who call a home services business never reach anyone. Each of those calls is a lead you may have paid for.
Source: Invoca, "How much missed sales calls cost home services businesses" (May 2024). Who: Inbound calls to home services businesses that use Invoca. Vendor research